This publication entitled Overcoming objections and closing sales is intended to provide you with some tools applicable in the context where customer-seller economic agents operate; as well as publicize some concepts that allow the seller to start building their strengths and study to better determine how to deal with each objection situation before it happens. All this from the customer's perspective. The book is intended for the general public. Regarding its structure, it presents 5 chapters where topics related to the types of objections, the referential and differential value are developed from various perspectives such as the price factor, the added value, among others. A practical, didactic and visual methodology is used; Also some daily EXAMPLES are shown that will facilitate what you have learned.