The objective of this publication is for the reader to learn to elaborate and apply strategies in the organization with modern approaches and methods, value generators and competitiveness. It develops a new approach directed to strategic management, explains how modern tools should be used in the process of said administration, as well as define procedures to develop strategies based on those that exist. In addition, each chapter didactically presents various comprehensive application cases related to the company, application exercises, among others. The book is aimed at students, professionals or teachers from the Marketing, Administration, International Business and Engineering careers. It is also useful for entrepreneurs, directors, managers, bosses, supervisors and anyone who has the responsibility to establish and respond to objectives and goals.
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